Targeted Southwest Double points and Double Tier Qualifying Points

Found this targeted offer on my Southwest account this morning double points and double tier qualifying points for all fights. This is only for bookings made between March 5th and April 27th 2015 and for flights from April 7th to April 27th, so not much time to take advantage of this. In the terms and conditions this is only good for new reservations within the promotional period. Unfortunately this is not useful to me but if you do have travel in April on Southwest you can rebook the fare on March 5th or later to make the flight qualify for the promotion.

Southwest Targeted Double Points and Double Tier Qualifying

Did anyone else get targeted?